Product Name is best neutral pony.

@Epicalaxy Master  
Nah, GOH just denotes the kind of toyline.
 
Like how There’s not a movie called “Equestria girls: minis”, the minis part just denotes that its a special line of toys for the equestria girls movie.  
Likewise, the guardians of harmony line on the “My little pony: the movie” thing just denotes this as being a more action themed toyline for the movie.

The movie is going to be GoH? That sounds great!

@Background Pony #A9C3  
Rule 34 when ??????????????!!!!!!!!!!!!!

@Registered Anon  
LIES! product name shall be the central character of the film and become new best pone!

@Ihhh  
Pretty sure it’s just a generic packaging with Rainbow Dash as a placeholder.

@Background Human  
I’m pretty sure it’s rainbow dash.

@Background Human  
I believe it is. I’m sure Product Name will be the best new character.

Is this Emily Blunt’s character?

@Registered Anon  
@Background Pony #8D26  
@Registered Anon  
If anything they registered the trademark once they realized that the public liked the concept.

@Background Pony #8D26  
Yeah, if they were to do it, they’d probably see out the popularity of the toy line first and how well the 2017 film does.

@Registered Anon  
I don’t think Hasbro is going to count their chickens before they hatch. GOH would have to be pretty lucrative to warrant a movie theatrical or otherwise.

@Background Pony #8D26  
A Guardians of Harmony movie would be cool too.

Hasbro could be planning to do a movie tie in with the GOH line in the future, and not necessarily have it be related to the first wave that was shown at Toy Fair.

@Background Pony #A9C3  
Ah yes, that was what they specifically said about it. I too don’t think GoH has anything to do with the movie. Your Mini comparison is apt.

I don’t think guardians of harmony has ANYTHING to do with the movies. Its like how the equestria girls minis toys are labeled as minis but the Equestria girls line is the actual series.  
The GOH moniker just denotes that these are the ones with Weapons and armor and crap like that, like how “fan series” on the GOH toys denotes statuettes. We already had the MLP movie logo released a while ago and its simply “My little pony: the movie”  
 
However, they had stated earlier this year that they were hoping that the GOH toyline did well because they saw alot of potential in GOH toys they could make with the villains from the movie.

@Itsthinking  
We’ll see. We already know a decent amount about Guardians of Harmony. Whatever they’re showing at SDCC, it’ll probably be the biggest info for the movie we’ve gotten so far.

@Registered Anon  
Perhaps all future MLP “action figures”, regardless if they are based of FiM, the Movie, or are their own thing will be branded with Guardians of Harmony. So far, the GoH toys revealed seem to not quite be based directly on FiM itself, while “Guardians of Harmony Fan Series” seems to be figures based on key moments in the show’s run (Nightmare Moon vs Celestia, Discord’s throne in Return of Harmony).

@Registered Anon  
That’s a good point, because transformers has something similar with their generations toyline which is more of an older collectors themed set separate from the main basic kiddies line.

@Registered Anon  
That seems likely given that GoH already is getting its own animation supposedly. I guess something will happen at SDCC?

@Itsthinking  
I’m thinking there might be movie merchandise under the Guardians of Harmony line, but that Guardians of Harmony may not be the basis for the movie. This is just speculation.

How odd, it’s both a separate thing and tied to the film? I guess we’ll see.

So “Guardians of Harmony” is a partnership for the movie?  
 
DIS GUN B GUD

Product Name is best pony.

@DragonRanger  
Maybe. I wouldn’t say it’s clear at this point, but there could be a connection. I know I wasn’t the only one who thought Guardians of Harmony could have some sort of movie connection.