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Background Pony #63A8
@SeraphimDawn  
Hasbro has always supported adult fans in some way: old gen collectors.
 
When they found out LOTS of adults were watching the new show they immediately went to DHX and told them to get to work on season 2 (I don’t think the crew found out about us until halfway through the season 2 script-writing phase so I might be wrong about this).
 
In any case, Lauren wrote that some adults would be watching the show in the pitch that Hasbro greenlit, so that is likely the reason they were cool with the sudden fanbase.
Background Pony #63A8
@Jarkes
 
I really dislike it when fans go around doing that. I can understand non-fans having misconceptions about the show but I expect people who watch to at least have some idea about what goes on behind the scenes.
 
Also if Hasbro did not want adults watching, they would probably have canceled the show after one season. Big corporations don’t like “wrong audiences”. Just look at what happened to Young Justice.
Background Pony #63A8
@Jarkes  
Well of course! No point in excluding mothers. Older women who grew up with ponies are more likely to buy toys for their kids (or themselves).
 
I pretty glad this fanbase doesn’t exclude women either and that brony is a gender/age neutral term.
Jarkes
Elements of Harmony - Had an OC in the 2022 Community Collab
Twinkling Balloon - Took part in the 2021 community collab.
My Little Pony - 1992 Edition
Wallet After Summer Sale -
Friendship, Art, and Magic (2018) - Celebrated Derpibooru's six year anniversary with friends.
Magical Inkwell - Wrote MLP fanfiction consisting of at least around 1.5k words, and has a verified link to the platform of their choice
Not a Llama - Happy April Fools Day!
Friendship, Art, and Magic (2017) - Celebrated Derpibooru's five year anniversary with friends.
Thread Starter - Transformers Thread

GOKAAAAI... SILVER!
Also, note that they’re listing us as adult fans. Not adult male fans. Adult fans. They’re including the adult female fans in there as well.
Background Pony #63A8
  • Lauren Faust wanted the show to appeal to multiple demographics. Her pitch bible mentioned fathers and older brothers as important members of the audience.
  • The writers write the show to appeal to multiple demographics.
  • Daniel Ingram writes songs that he personally enjoys and doesn’t care about appealing to anyone in particular (I was surprised to learn this).
  • Enter-play consults fans when designing trading cards/CCG and appears at conventions
  • IDW’s comics are, to quote Hasbro, “for older audiences”. They are still popular with kids, but not as much.
  • Official advertisements for the cartoon are parodies of beer commercials, the famous iPhone ad, etc.
  • Hasbro’s annual SDCC figurines had “NOT A TOY ADULT COLLECTIBLE” written on them.
  • Hasbro has to approve of all the content created by the previous people and could have decided to reduce the scope of appeal to save money.
  • Hasbro literately put adults under “target audience” in this presentation.
 
Hey guys, I think maybe they don’t want us to be fans.
ЅℰℒᎯℙℋℐℰℒ
Pixel Perfection - Hot Pockets Spotted
Solar Supporter - Fought against the New Lunar Republic rebellion on the side of the Solar Deity (April Fools 2023).
Twinkling Balloon - Took part in the 2021 community collab.
My Little Pony - 1992 Edition
Friendship, Art, and Magic (2020) - Took part in the 2020 Community Collab
Wallet After Summer Sale -
Friendship, Art, and Magic (2019) - Celebrated Derpibooru's seventh year anniversary with friends
Friendship, Art, and Magic (2018) - Celebrated Derpibooru's six year anniversary with friends.
Not a Llama - Happy April Fools Day!
Magnificent Metadata Maniac - #1 Assistant

Pomegranates :P
Hasbro…. It’s like they think they know what exactly girls and other fans want. But in reality, not really. Heck, sometimes I see ponies merchandises sit on shelves for several months before they clean them out through discount. But the Disney toys such as Tinkerbelle related stuff seem to fly off the selves.
Background Pony #F66F
@lunaz
 
You do realise that a show is not an actual physical item, and therefore can be enjoyed by multiple groups of people at the same time, and maybe for different reasons as well? Anyway neither us nor little girls own MLP, hasbro does. It is nice when they pay attention to us, but ultimately, they don’t own us anything.
wselfwulf
Artist -

Spoony Bard
@TheAntiCat  
Well no shit, My niece likes them. all Im saying that they should be put adults fans as a tertiary target and not just as “adult fans” like we are byproduct.