The Dissemination of Information

AJ: So I had this idea: teachin’ folks about the health benefits to apples and all the different ways to cook ‘em would probably mean an increase in sales! What do y’all think?

AB: Well, okay, but how? If they realize it’s basically a commercial, they might go bloody-minded against us instead…
AJ: Hmmm… you’re thinking some sort of “stealth marketing”? Post something up on a bulletin board, maybe?

AB: “But there’s so much up there already that folks might not even notice it”… Mac sez.
AJ: Ah, yeah… so we gotta make sure ponies’ll actually see it, but not realize it’s coming from us…

AJ: How about we sneak out at night and toss papers into their houses?
GS: Oh, sure. Annoyin’ and terrifyin’. (We ain’t doin’ that, o’course.)