@Yet One More Idiot  
Because most of the time the MLP toys are being brought either by children or for children.  
Also the higher the quality the higher the cost

@northern haste  
Why can’t it be? If you can make your toys have the quality and the range to appeal to adult collectors as well as children playing with them, why not both? :)

@Yet One More Idiot  
That’s not the same as adults collecting

@northern haste  

 
Why? Who has the purchasing power? Children want toys, but their parents or aunts/uncles will be the ones buying most of those toys for them, won’t they? So why not try to broaden the appeal of your merchandise as much as possible to include the ones with the money to spend?

@northern haste
 
It is for Hasbro, it isn’t for Lego and Funko.

@Dex Stewart  
Maybe the adult fandom is a minority when it comes to buying merchandise?

@Dex Stewart  
Yeah, but those are “special editions”-type stuff. Most of their Star Wars and Marvel stuff is aimed at kids.
 
My point is this: a Lego set is both a toy and a “I will assemble it an add it my collection” item. A Funko figure is both a toy and a collector’s item. A Hasbro figure (again, not counting special edition stuff) is just a toy.
 
It’s what TV Tropes calls Multiple Demographic Appeal: appealing to adults and children at the same time. Lego and Funko can do it, Hasbro (not counting the special edition stuff) can’t.

@Lord You Know Who  
It’s weird,Hasbro does Star Wars and Marvel figures for collectors,do they really think there’s no adult market for MLP?

@President of the Ohio
 
And this is WHY Funko and Lego are kicking Hasbro’s ass: both Funko and Lego appeal to both the adult demographic (who want Funkos for collections, and Lego for the thrill of assembling a set) and to kids (for obvious reasons), while Hasbro only appeals to kids.

@TexasUberAlles  
Good ol’ IILATFWAHATI, eh?

@President of the Ohio  
Can those fans make literally millions of those products and distribute them worldwide for a few dollars each? There are trade-offs for things.

@HumanoSiniestro  
I don’t know if you’re joking, but yeah, I’ve seen fan merch that’s better quality that what Hasbro, an actual company, puts out.

It Is Literally A Toy Franchise Which Also Has Animated Tie-Ins

Can you really blame Hasbro? MLP and Transformers are their only two in-house toylines with a pulse (most of their success is with licensed stuff), and with G5 being one year away, they have to keep MLP going until then.
 
Also, Hasbro has to try extra harder to plug their toylines, since they are constantly getting their asses kicked by Lego and Funko.

I’ll give you that.

@Background Pony #BF6E  
Yeah, we all know some the toys made by fans are better than the official ones hahaha xD

@GaruuSpike  
Ok.

@Background Pony #BC16
 
dead meme; do not

@Populuxe  
/r/woooosh/

Yeah, I object to the direction My Little Pony has taken! Now it’s all about selling plastic horses to little kids!

That has always been the point of the cartoons for well over 30 years. Are you only just figuring this out?

more like  
KEEP BUYING OUR CRAP

Yes,buy our toys,our toys that look nothing like our cartoon.

…how about no?

People who cannot live without the G4: O K