(also i have that applejack plushie and that small Pinkie)

Sadly, it’s only in Singapore. Darn it, other countries! (ntbr It sucks that they have it in other countries but not for Canada and the States!!!!!!

Besides this is actually really freaking cute and i want one of rarity so bad.

@Squeaky Belle  
Aww. Singapore. :<

@MichaelBrony147  
See that’s the thing. It’s at several stores from this supplier named Gician Novelties. So far they were spotted in both Singapore and Malaysia, and I don’t know if they’re available anywhere else at the moment. :<

Where can I find this store!? :D

@Squeaky Belle  
Awesome! Thanks for all the help. :D

@ArmadilloEater  
No probs and good luck! Definitely link it if you find it.

@Squeaky Belle  
Just the name of the product would have been a great start, but all this info is definitely useful! Thanks for looking into it and reporting back! Now to scour the internet for a place that sells it!
 
Cheers man!

Alright I did get information thanks to a friend! They go by the names “My Little Pony Super Soft Bolster” or “My Little Pony Mini Bolster”. The labels on the bolsters read “Gician Novelties Pte. Ltd.”. They’ve had several other MLP merch in the area too. Quick search online places them in an industrial park in Singapore. Contact details were also provided. Further searches also seem to suggest that they did have some of their stuff online for sale at some point but have ceased to do so. Their website has also stopped being used for a long time as Wayback Machine suggests.
 
Another one of the tags had a sticker listing “Hanlow Enterprise Sdn. Bhd.” as a distributor. Their products are on their website and can be seen here. They have a section for My Little Pony, but the bolsters in question aren’t listed. However I’ve also seen some of the other products listed there frequently (especially the square cushions). For some reason the bolsters just aren’t there.
 
Hope this helps somehow. I’m sure someone can do a much better job at searching for them. I have a few more photos but I think these will do for now.
 
 
 

@Squeaky Belle  
So far it seems to be a regional thing.
 
Damn region locks!

@Squeaky Belle  
So far it seems to be a regional thing.
 
Damn region locks!

@Squeaky Belle  
Yeah, you can see one for each of the Mane 6 in the picture above.  
Thanks for looking into it!

Also they were spotted again at another meetup in Malaysia yesterday. This one’s a Fluttershy one and was at either Parskon or Aeon (shopping centres). Will ask them to be on the lookout for them too!
 
 

Hello! Yeah I took that photo back in December. Yes this was during a horse meetup in Singapore! We heard that there was yet another MLP sale so went down to have a look. To be exact, this was at the Christmas sale in Ngee Ann City (that’s a shopping centre). Unfortunately we didn’t really think much about it and took the photo for fun, otherwise I’d have gotten a shot of the tag at the bottom. It was sold alongside some other MLP merch which were definitely official so I’d assume these are too.
 
Also I actually live in Australia now so I’ve asked a couple of my friends over there to see if they can find it again somehow. This is far from the first time we’ve seen merch that is specific to the South East Asian region, but I didn’t think this was one of them. :X

@Ultra the HedgeToaster  
Unless these were a super exclusive line for a specific market (source says it was in Singapore), we can hope to see these on amazon. One day. Hopefully.

@DragonWraith  
@raakamagna  
@ArmadilloEater
 
Haven’t had any luck so far. :(
 
Zooming in on the tag at the bottom leaves me guessing at something like “My Little Pony Super [four letter word] Mini [illegible]”, the four letter word possibly being “Soft” - but I haven’t found any results. (Gah, stupid barcode sticker right over the text! >_<)
 
 
At the moment I’m trying to reverse-search the plushy by the other plushies in the background - those background plushies look like recent MLP movie related plushies I saw once - judging by the mane style, maybe they’re from the same manufacturer?

@ArmadilloEater  
I hope I get one of those someday. The faces are too funny. In fact I think I could use them as household decorations to start a conversation.

@DragonWraith  
Hit me up if you find it online, I’m usually not a daki or plushie guy, but this shit’s too cute.

@Ultra the HedgeToaster  
I had hoped that “my little pony bolster pillow” would return something, but no luck with that so far.

This “Rarity is a marshmallow” thing has transcended to another level.

Well, I found the original Twitter post at least.

Seriously though, what are these called?
 
Where are they sold? Who posted the image on twitter originally?
 
I’m trying to track these down and I don’t even have a search term. :(

WHERE CAN I BUY THESE.
 
GIVE ME A URL. I COMMAND IT.
 
^{or a search term would be fine too, uhm, if that’s okay with you… please?}

she looks ready to eat Mami

More ’mallow pones in bin.