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Tetragrammapony

@Background Pony #83B3  
Changing mane color/voice would put the creators out of harm’s way, most likely.
 
I get what you’re saying, but look at this from the corporate sales view: if this gets traction and little girls start nagging their parents to buy this “Sweetie Belle moving doll”, how many parents would actually be able to tell the difference? In the scope of the total MLP:FIM viewerbase Sweetie Bot is still a niche injoke.
 
And Hasbro has legal presence in Russia. As someone who worked for global corporations with Russian subsidiaries, I assure you it’s quite easy to put pressure via local teams.
 
I don’t want this to suffer the same fate as Fighting Is Magic, but the ice they’re walking on is rather thin.
Background Pony #931C
@Tetragrammapony  
Sweetie bot is a robot pony, you could put another wig on it and change the voice. Hasbro doesn’t own the patent on ponies. They can market just the body and the hair, voice etc can come as extras you download for free from somewhere.
 
Not to mention that the guys building this are from Russia, legally speaking Hasbro can’t do much in this case.