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APPLE SHOPPE
its all in your hoof
“When people call vaporwave “dead”, it might be more useful to think of the pronouncement as an appropriation of the language of marketing itself, of a planned or synthetic obsolescence, employed before the act of “selling out” in order to protect the integrity of the genre. Vaporwave is dead because it’s not a product in the way that hip hop, pop, or country music have become. It was never for sale that way, so in a sense it was always “dead.”
Long live vaporwave”
Scott Beauchamp ,How Vaporwave was created then destroyed by the Internet : An Exploration of the Anti-Consumerism music that died the way it lived,Esquire, 18 August 2016