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An update of >>918456 with June 2015 sales.  
Now with easy to read trends for Friends Forever issues!

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soundtea
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@TexasUberAlles  
Yeah, looking at the trend, comic orderings by shops have at least generally gone up overall. It honestly is a bit sad seeing the MLP comic overtime slowly decay until seeing it break 20k is a rarity. Compared to other comics by the monthly sales charts, that’s pretty low, and some of the higher ones have been running for quite a while.
Background Pony #55CE
“Price adjusted”? How, exactly, and why?
 
A trade paper back volume costs about four times as much as a single issue (and also contains four issues).  
Therefore sales figures for trade paperbacks are multiplied by four. If 500 TPBs are sold in a month, the bar would go up by 500x4=2000 sales.
TexasUberAlles
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“Price adjusted”? How, exactly, and why?
 
@Background Pony Number 17  
How comparable is this to other comic series, though?
 
There are many different ways to answer that, and they all involve a hugeantic amount of data mining. full  
As far as strict sales numbers go, according to Comichron, the TL;DR answer is: Not very favorably. There are a loooooootttttt of variables in play– too many for any advocates for or against to make very many assertive declarations that couldn’t be factually challenged– but in general the comics industry as a whole is doing slightly better now than it was when the IDW comics debuted, and kicking out the curve-destroying mega-hype 1st Issue, other comics of similar longetivity seem to have not had quite the same dropoff. In general, SALES DECLINE is to the comics industry as ENTROPY INCREASES is to physics, but the main IDW comic has declined a little more than the (extremely) rough standard for comics in their early 30s.
Background Pony #55CE
@soundtea  
Even the least sold FIENDship issue sold more than than issue #29, so even if you look at them individually it is an increase in sales over the previous month.
Background Pony #55CE
@Itsthinking  
That is not really proof. If you could link to an article or video interview with someone who works writing for comics saying there is a stigma against MLP that is all it would take to prove it.
 
 
@Darth Sonic  
They will probably do another miniseries event like that in the future.
Background Pony #148C
So, for the past year, the main series has had its sales stabilize around 20k, and FF for almost as long has been around 15k. For physical copies, of course; I’m guessing there’s no data for digital sales?
soundtea
Solar Supporter - Fought against the New Lunar Republic rebellion on the side of the Solar Deity (April Fools 2023).
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The End wasn't The End - Found a new home after the great exodus of 2012

Ocellus is best buggo
@The Twelfth Doctor Whoof  
I think it’s more that’s it’s been a steady drop for years. Drop when first starting is expected, but a drop over years (now dipping below 20k regularly) is not good news.
 
Also notice that the more problematic arcs have some pretty obvious dips (aside from deer because there was a strike). And quite a lot of long runners have been selling much more over time.
Soufriere

Sunset Shimmer Fan
Gee. I wonder how the Usual Suspects are going to spin this…
 
*checks comments*
 
About what I expected, though not as vitriolic as I expected… at least not yet; the night is still young.
 
For what it’s worth, a slow steady decline in sales is expected in this medium. Every comic series suffers it regardless of its quality. There’s always going to be people trying out the first issue or the first part of an arc, deciding they’re not interested, and dropping it. Same thing happens with anime series, particularly in the West.
 
I’m legit surprised that the compilations have been selling, since they’re not any cheaper than buying individual issues.
 
Writers get tired, especially when they’re kept on as tight a leash as Hasbro seems to put on IDW. It would be nice to get some new blood into the series, but I’ve seen the Usual Suspects insist that Curnow is unable to get new writers because nobody wants to work on the series (the implication of course being that MLP:IDW sucks a$$ and would be a black mark on anyone’s résumé). Given the messengers, I need more proof before I can take that at face value.
 
Even I, a staunch supporter of the comics, am considering dropping my subscription. Not because I hate the series like the Usual Suspects do, but because I’ve got other things - hobbies and real-life crap - that need my attention and money more.
Background Pony #9C62
@soundtea  
My post had nothing to do with writing skill.  
My point was that, even if you are the most talented writer in the world, you could not get into DHX and writing for MLP unless you know someone already there.
 
The comics could very well have the same conditions because of Hasbro.
Background Pony #9C62
@soundtea  
Do you really think someone could just roll up and say “I wanna write for this plz” and get the job? That’s not how it works for the show at least, it’s pretty much impossible to write for MLP if you don’t know the existing writers. I even saw them tell someone “write for other TV stuff then try applying to write for G5” to someone asking about spec scripts.
Background Pony Number 17
My Little Pony - 1992 Edition

How comparable is this to other comic series, though? Discounting the first issue, it looks like sales for the Friendship is Magic title started at around 40K, then drifted downward, leveling out at 20K starting around FIM #20. Likewise, the Micro series/Friends Forever started around 25K and leveled out at around 15K by FF #26. Are these figures normal for a comic book?