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October IDW Sales are in early!  
Friends Forever sales were up last month.  
Main series sales previously saw a small increase due to a new arc beginning.  
In October they returned to the typical value for the second part of an arc (~17.7k since June).  
Looking forward to see how the first 4-part story in a long time fares in its 3rd & 4th parts relative to previous 4-part arcs.

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Background Pony #114B
Update: “Siege” sales continued to decline (16,303 and 15,759 respectively. The next two got a boost (16,173 and 18,743), Twilight/Spikes origins got 14,530. Next two got 14,544 and 15,375, “Dark Water” got 13,844, 14,974, and 13,263.
 
The 2015 Holiday got 15,112, close to 40% over 2014 Holiday’s 10,804.
Background Pony #567D
@Miss Shy
 
It is similar to issue 1 and 9 with their huge spikes.
 
All three of those have in common: beginning of new arc, Price + Cook, and heavy promotion at conventions with many variant covers.
Miss Shy
Cutest Little Devil - Celebrated the 14th anniversary of MLP:FIM!
Rainbow Rocks 10th Anniversary: Aria Blaze - Celebrated the 10th anniversary of EQG Rainbow Rocks!
Silly Pony - Celebrated the 13th anniversary of MLP:FIM, and 40 years of MLP!
Solar Supporter - Fought against the New Lunar Republic rebellion on the side of the Solar Deity (April Fools 2023).
Roseluck - Had their OC in the 2023 Derpibooru Collab.
Elements of Harmony - Had an OC in the 2022 Community Collab
Non-Fungible Trixie -
Preenhub - We all know what you were up to this evening~
Twinkling Balloon - Took part in the 2021 community collab.
Ten years of changes - Celebrated the 10th anniversary of MLP:FiM!

You're going to love me.
I love the sudden sales drop between Good, Bad, and Ponies issues 1 and 2.
 
Like damn, that’s almost 10 thousand less sales.
Background Pony #567D
Average first issue surge for all arcs so far: +12%  
Current arc’s first issue surge: +11%
 
Average second issue drop for all arcs so far: -11%  
Current arc’s second issue drop: -9%
 
It’s retaining readers slightly better than average so far.
 
Average total drop (first part to last part): -18%
 
The expected value of the final part of Siege base on average drop: 16,021
 
This is the value the final part must beat in order to outperform other arcs when it comes to reader retention.
Background Pony #567D
@Background Pony #CBE9  
It will probably continue to spike whenever a new arc starts (especially when they do convention variants for new arcs), but overall it seems to be leveling out.