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The fandom could potentially be in danger.
 
Edit: No, this is not a prank. I’ve pasted some sources in the comments, but in case they get buried I’ll include them up here as well.
 
http://mandomommy.tumblr.com/post/86632013116/my-doodle-update
 
http://mandomommy.tumblr.com/post/86633563616/these-are-the-notices-i-received-in-dealing-with
 
http://mandomommy.tumblr.com/post/86638171011/thats-seems-very-odd-have-they-registered-the-word

Comments

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RandomBlank
Wallet After Summer Sale -

@Background Pony #A231  
It’s a hollier-than-thou attitude of a licensee. Hasbro did not copyright or trademark the term. It’s Zazzle who try to “protect the IP on behalf of Hasbro”. If they were selling Audi franchize they’d claim a Audi has trademark on the circle, since their logo is four circles.
Background Pony #8A14
@explorertotodile  
Honestly This is all just fake. I mean really? Hasbro wouldn’t copyright the term brony, its like if the makers of Doctor Who copyrighted Whoovian, It will not happen
Larazade

@Background Pony #F0B1  
The internet might be at stake here…  
Because 85.5% of the internet has bronies on it…  
Those sites might get C&D’d and/or shut down…  
Soon the internet will only be google, microsoft, apple etc…
Ferrotter
The End wasn't The End - Found a new home after the great exodus of 2012

Probably Pinkiepony or some other SJW retard claimed to be from Hasbro, and contacted Zazzle to get revenge for all the fun that’s been poked at them lately.
CaptainGame

Tune in next time when Hasbro copyrights the concept of being a fan of the show and sues anyone who doesn’t have expressed permission to watch it.
Background Pony #3F6F
!static.fjcdn.com/comments/5013317+_e33f6540a545d0661b078e2e325d6112.jpg!
Background Pony #A839
@Background Pony #DA2B
 
People are acting like Hasbro has declared war on the fandom. Or at least that they are STEALING “our” word.
 
Good thing we never took any words, images, music or video content that rightfully belonged to them without their express consent, or we would be huge hypocrites, am I right guys?
 
 
@Grieffon  
Hasbro isn’t a gullible tumblr user or a meme spouting redditor. They know that the stigma is 99% bullshit and they don’t care.
Background Pony #3F6F
Doom Paul thread?  
!img.4plebs.org/boards/pol/image/1387/89/1387899522655.jpg!