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I’ve watched the final song a few times.
I’ve already been spoiled for the remainder of the season, but I ain’t mad, the episodes were good so I will be watching them again once they are released for reals here in North America.
China has tried doing that, it wasn’t very effective outside of their countries borders.
There, someone who gets it and has a higher understanding, and I’m majoring in Business Entrepreneurship!
Not exactly. The trouble is, if the Netherlands TV station they’re contracting with (NTV) has, let’s say, Strawberry Shortcake ending five weeks before Discovery Family (DF) wants to start showing new episodes of FiM for maximum US ratings, Both stations and Hasbro have incompatible but real problems.
Scenario 1: Hasbro outright refuses to let NTV show it before DF. NTV then has five weeks of programming slots to fill. Which isn’t free. And once they fill those weeks with something, they pretty much have to let that series finish. So they could wind up pricing some of these stations out of airing FiM at all, or until later, or being able to insist on paying Hasbro a lot less for the show since Hasbro cost them the price of five weeks (or more) of filler. Hasbro’s not doing this for the ratings, they’re doing it to sell toys. If they get too aggressive telling these foreign markets when to air it, they can cost themselves money.
Scenario 2: Hasbro tells DF in no uncertain terms that the US air schedule is that of the earliest other country (which in this case is NTV). This is probably before US children are back in school, when many of them are away at summer camp without TV access. Or on vacation getting in line for Disney/Sea Land/World/Galaxy or whatever they’re visiting on Saturday. Hasbro avoids spoilers in the US market but gets lower ratings AND shows their 23-minute pony toys ad to fewer children in their largest market by $s. DF’s own advertising suffers from reduced ratings, giving them less money, and allowing them to pressure Hasbro into accepting less money for the episodes. Hasbro and DF both lose on that deal. And that’s assuming they even can bully DF into that schedule, which is questionable since they dissolved their actual partnership.
Scenario 3: Hasbro makes the episodes available when DHX is done making them. Each station chooses when they will air them to maximize their own ratings and thus advertising profits. Each station makes the most money possible from their particular market and incurs the least peripheral expense. Hasbro can charge top dollar (relative to each station’s budget), AND gets the most exposure of kids in each market to their own advertisement/show.
Which scenario benefits everyone but US viewers? That’s why Hasbro goes with Scenario 3.
There is a Scenario 4: They sit on it until DF wants to air it, and only afterwards make it available to all other markets, to air whenever they THEN think they can maximize exposure and profit. This gives Hasbro most of the benefits of Scenario 3, and actually improves DF’s financial position (since they lose no viewers to spoilers/leaks) and mostly minimizes harm in other markets, but is still somewhat inferior to letting those markets show it before OR after the US market. When they were still partnered with DF this was pretty much what they did. Now that they don’t benefit directly from DF benefiting, it’s most of the benefits to Hasbro, but not ALL the benefits to Hasbro. So they still are best off with Scenario 3.
Edited because: Typos and other omissions
Hasbro is the owner of the show. They are the ones that sell the show to foreign channels, they are the ones supposed to tell them if they should air them at certain times. Discovery Family or the Hub don’t matter at all.
Honestly, lambasting them like this is kind of yelling at the wrong party.
Don’t give them any ideas. 2019 is shaping up to be a very bad year for Internet censorship.
And soon Australia. We’re dumping the whole end of the series, in English, over the next two weeks.
(times and names of episodes) https://www.yourtv.com.au/program/my-little-pony-friendship-is-magic/274285/
Edited
Leaks can come from official channels too. When someone schedules things to play before they’re authorized to, that’s a leak.
I’m not sure on the state of the contracts between Hasbro and the various worldwide broadcasters, but I’d be surprised if there wasn’t something in it to do with “You cannot broadcast X episode before Y date”, and if these are indeed before those dates, they are leaks.
Yes, in the Netherlands. Yeah, in the case of international releases of Movies and Shows, they get earlier or later release dates than the US or Canada. For example, Godzilla: King of the Monsters. It’s US release date was May 31 but here in my country, the Philippines, we got it May 30. Avengers: Age of Ultron, IIRC, was released in the Philippines a few days earlier than the US. So yes, each country has their own broadcast schedule that Hasbro studios has no control over.
its the dutch this time
So, are these recent “leaks” actually just the episodes coming out in another country again? I know first it was Italy and then China, so is there another country that’s now as far as the final episode or were those actually leaks?