Viewing last 25 versions of comment by Whatsapokemon on image #1915445

"[@NostalgiaSchmaltz":](/1915445#comment_1426898

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Most of the merch "aimed at us" isn't produced by Hasbro. It's produced by third-party companies who license the MLP brand from Hasbro to sell to the brony market, producing small or limited runs of products. Examples: the WeLoveFine T-Shirts, the IDW Comics, and the Funko vinyl collectibles, all made by non-Hasbro companies.


 
Hasbro proper produces toys for kids because that's what they've always done, and it's what's profitable for them.


 
You can assume that the target marked for Hasbro My Litte Pony products is half of all children. IE, mainly they're marketing primarily towards females between the age of 4-12. In the USA alone that makes a population of something like "[15-18 million people":](https://www.childstats.gov/americaschildren/tables/pop1.asp). A huge percentage of that population will be purchasing (or rather, have purchased for them) MLP products. On the other hand, while adults are a larger percentage of the population, the number of adults interested in the brand is miniscule by comparison.


 
There are [approximately 65 million adult males](https://www.statista.com/statistics/241488/population-of-the-us-by-sex-and-age/) in the USA between the ages of 19-50. To be equivalent to the 15 million (female 4-12) demographic you'd need **more than 1 in 5** adult males to be interested in MLP. We all know that's not the case.


"
 
 
[@kolhell":](/1915445#comment_1429731
[bq="kolhell"])  

> There are no entirely reliable statistics but even Hasbro's own rather conservative estimates the adult male fanbase to be 26%, some estimates even but it as high as around 50%. [/bq]



 
Definitely not, this is entirely innacurate, see above. Bronies are a very very very niche market, we are few but we use the power of the internet to remain connected.


 
Even "_[*generous_* estimates of the _*Furry_* fandom":](https://www.reddit.com/r/furry/comments/7q99r2/calculating_how_many_furries_there_are_warningmath/) puts **them** at no more than 5 million _*worldwide_*. It's very obvious that the Furry fandom is more populated than the Brony fandom because of convention attendance, larger dedicated websites like e621 and Fur Affinity, as well as the sheer number of artists and viewers. The worldwide brony population _*must_* be smaller than the Furry population, and so there's no way we'd even make a dent in Hasbro's worldwide sales figures.


 
I'm not saying this to diss the fandom, I'm saying this to be realistic. We're not really important to Hasbro compared to their target market - if you extrapolate their 15 million USA target market demographic globally, then worldwide there's roughly 350,000,000 females age 4-12 in the world. We survive because of our connection with each other, not because of Hasbro catering to us.

"@NostalgiaSchmaltz":/1915445#comment_1426898

Most of the merch "aimed at us" isn't produced by Hasbro. It's produced by third-party companies who license the MLP brand from Hasbro to sell to the brony market, producing small or limited runs of products. Examples: the WeLoveFine T-Shirts, the IDW Comics, and the Funko vinyl collectibles, all made by non-Hasbro companies.

Hasbro proper produces toys for kids because that's what they've always done, and it's what's profitable for them.

You can assume that the target marked for Hasbro My Litte Pony products is half of all children. IE, mainly they're marketing primarily towards females between the age of 4-12. In the USA alone that makes a population of something like "15-18 million people":https://www.childstats.gov/americaschildren/tables/pop1.asp. A huge percentage of that population will be purchasing (or rather, have purchased for them) MLP products. On the other hand, while adults are a larger percentage of the population, the number of adults interested in the brand is miniscule by comparison.

There are approximately 65 million adult males in the USA between the ages of 19-50. To be equivalent to the 15 million (female 4-12) demographic you'd need **more than 1 in 5** adult males to be interested in MLP. We all know that's not the case.


"@kolhell":/1915445#comment_1429731
[bq="kolhell"] There are no entirely reliable statistics but even Hasbro's own rather conservative estimates the adult male fanbase to be 26%, some estimates even but it as high as around 50%. [/bq]

Definitely not, this is entirely innacurate, see above. Bronies are a very very very niche market, we are few but we use the power of the internet to remain connected.

Even "_generous_ estimates of the _Furry_ fandom":https://www.reddit.com/r/furry/comments/7q99r2/calculating_how_many_furries_there_are_warningmath/ puts **them** at no more than 5 million _worldwide_. It's very obvious that the Furry fandom is more populated than the Brony fandom because of convention attendance, larger dedicated websites like e621 and Fur Affinity, as well as the sheer number of artists and viewers. The worldwide brony population _must_ be smaller than the Furry population, and so there's no way we'd even make a dent in Hasbro's worldwide sales figures.

I'm not saying this to diss the fandom, I'm saying this to be realistic. We're not really important to Hasbro compared to their target market - if you extrapolate their 15 million USA target market demographic globally, then worldwide there's roughly 350,000,000 females age 4-12 in the world. We survive because of our connection with each other, not because of Hasbro catering to us.