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My Little Ties crafts shop

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@Background Pony Number 17  
If it was for the Bronies, definitely. These are being marketed to kids, though, right? Even with her important part in the movie, they probably thought Vinyl didn’t have enough star power with the target audience to sell these. So they went with the rainbow-fied version of the main character, that the kids will recognize, even if they haven’t seen the movie yet.
Background Pony Number 17
My Little Pony - 1992 Edition

I’m rather surprised that Vinyl Scratch isn’t being used to advertise these. Then again, Hasbro’s merch section and their cartoon section never have seemed to know what the other’s doing.