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I don’t have the numbers on me, but I’d be willing to bet that the ratings spike when MLP does air, even if it is usually less often than SpongeBob on Nickelodeon.
I suppose Pound Puppies and Littlest Pet Shop also cause a spike, but they are usually aired together with MLP.
An hour and a half on weekdays, and an hour on weekends. So, yeah, about as much as any other program they air.