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In copyright cases, it’s always copyrighting the name to be used in a specific way. For example, ford has a copyright on the name “Explorer,” so no other automobile company can market their own vehicle as “Explorer.” They would also get their case thrown out of court at mach 3 if they tried to sue “Dora the Explorer” on copyright infringement. Something similar happened for the rest of their toy names: other toy companies copyrighted those names for other, unrelated toys, which still stops them from using their old names.
Copyright rules are usually much more lax when the character isn’t being directly marketed, hence the reason for some character’s name changes between the show and some toys, like Trixie “Lulamoon.”
Applejack was an example.
What about “Rarity”?
They still had their original copyright back from the 1980s. Same with Spike. It’s common that companies would just trademark stuff and just sit on it to make sure rivals couldn’t. In this case, not being greedy bastards and letting the names go bit them in the butt, so they learned from that and refrain from benevolence nowadays.
And Applejack could because…?
Fleur de lis can’t be copyrighted. It’s a historical symbol.
And it could trademark “Applejack”, even if it’s a beverage and a song by Dolly Parton?
Hasbro couldn’t trademark the generic term “Fleur De Lis,” but Fleur Dis Lee was available. It’s obvious which name the fans prefer though, but this can’t really be removed due to being, well, canon-accurate.
My headcanon about Fleur de Lis is a that she is a massive petrolhead.
Even though Fleur has since gotten contacts and become a model, and hobnobs with socialites and nobles, she still spends her free time reading comics and playing videos games.
FLEUR-DE-LIS: Polymerization is a Spell card.
DOCTOR WHOOVES: …Defense mode?
FLEUR-DE-LIS: Were not even playing Duel Monsters!